With My Digital Studio, you get more than just a powerful, easy-to-use, digital crafting software; you also get exclusive digital art that is only available from Stampin' Up! And now--with Stampin' Up!'s recent color renovation--you'll also get all of Stampin' Up!'s exclusive new In Colors and core colors (including digital card stock, ink colors and Patterns Designer Series Paper) FREE when you update your My Digital Studio software. That's a $50 value!